E Commerce Manager Manhattan, NY 70-80K

11 Dec E Commerce Manager Manhattan, NY 70-80K

E COMMERCE MANAGER:

The goal of the Brand E-Commerce Manager is to manage the Brand website to maximize conversion and increase customer satisfaction through a better shopping experience.

Working closely with brand merchandising, inventory control, technology groups, and creative services, the Brand E-Commerce Manager is responsible for the online consumer experience. They are tasked with all online store functionalities, including proper management and display of product assets, internal functioning of site tools, and creating a look and feel that conveys the overall brand position.

This position will Be managing and training a team of assistants, responsible for producing the site as well as managing the clientele . A strong understanding of web business concepts, practices and procedures is required. Entrepreneurship, leadership, and creative thinking are necessary.

• Position is ON site in NYC
• Salary up to 80K
• Please read over full spec below

 PRIMARY RESPONSIBILITIES:

• Oversee and report out on overall site and brand performance, including delving into channel performance identifying opportunities and wins.
• Manage relationship with Paid Marketing agency and the uploading of creative assets in their tracker.
• Actively monitor Paid marketing performance on ad and campaign level and oversee Paid Social and Paid Search strategy.
• Create email strategy for each month, complete with send times, topics, and segments.
• Brief out creative requests for creative team (for both Paid and Email channels) drawing on insights from performance trends.
• Assist in bottoms-up business planning activities from the digital perspective.
• Work closely with Merchandising, Inventory Control, and Creative Services to develop brand driven emails, home page and department landing page presentations, and editorials to drive key products, trends, and themes that support business initiatives.
• Will be managing teams and clients.
• Make recommendations based on data analysis and usability test and to improve the usability of the site as well as the customer experience to optimize conversion.
• Work closely with the online technology team to define requirements for functionality development and perform User Acceptance Testing.
• Lead team of ecommerce/e-merchandising assistants to manage site products and content.
• Configure/add/remove/edit items.
• Create and proof all copy and images.
• Add key words and cross-sells.
• Execute refresh according to schedules.
• Perform external analysis of industry trends in online merchandising, competitor initiatives, and consumer needs through primary and secondary research methods.
• Attend Merchandise Planning and comp review meetings to clearly understand the brand positioning and how to translate to optimized website performance.
• Identify business opportunities and risks through analyzing sales and marketplace information. • Coordinate content related SEO efforts for the brand.

MINIMUM QUALIFICATIONS:

• 4-year degree
• 3-5 years e-commerce experience and thorough understanding of online retailing
• Strong analytic skills and computer skills
• Knowledge of web design and usability
• Demonstrated presentation, verbal, and written skills.
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills, ability to listen, contribute as a positive and solution-oriented team player.
• Ability to think creatively.